Dovico at 30: Moncton's Quiet Timesheet Company That Never Left

Before Moncton’s tech corridor had VidCruiter, Fiddlehead, or a Startupfest headline, it had a sibling software shop on John Street counting hours.

Dovico Software marked 30 years in 2023. Founded in 1993 by Yves and Diane Doucet to fix project profitability inside Yves’s IT consulting firm, the company is one of New Brunswick’s longest-running independent software businesses — and still headquartered in Moncton.

From White Collar System to Timesheet

Per Dovico’s own history, the first product was the White Collar System. In 1998 Diane pushed an internet pivot; Track-It by Dovico followed. Downloads replaced mailers by 2003, hosted software arrived mid-decade, and the product line settled on Timesheet — the SaaS project time-tracking tool the company is still known for.

Later chapters added an API, multi-currency support, freemium Timesheet, ShowUp (team pulse / mindset), and Teamset (project collaboration). In 2022 the shop pivoted again, moving native apps toward web. The arc is unfashionable and durable: ship a boring workflow product, keep customers, keep the lights on in Moncton.

The model that never needed a Series A

Dovico’s public story is not a term-sheet chronology. It is a bootstrap and family-business chronology — co-founder Diane as CFO, Yves as owner and culture coach, CEO Shelley Butler running the operation. The company sells Timesheet, ShowUp, and Teamset to teams that need billable hours and project costs without another spreadsheet cult, and it ships mobile clients on the App Store and Google Play.

That is a different Moncton than the venture narrative. VidCruiter proved you can build a large HR-tech employer without outside capital; Dovico proved you can stay in the same city for three decades selling infrastructure software that enterprises actually renew.

Why a thirty-year shop still belongs in the coverage

Ecosystem writing defaults to whoever raised last. Companies that compound quietly — timesheets, documentation, industrial downtime — are how a corridor keeps payroll when seed markets freeze. Dovico’s anniversary is a reminder that Moncton’s software story did not start with the last accelerator demo day, and that “global customers, local HQ” was a New Brunswick strategy long before it was a pitch-deck line.

Sources

• About Us — Dovico Software — company history (founders, product timeline, 30-year mark)
• Dovico — product lineup (Timesheet, ShowUp, Teamset)
• Dovico Timesheet on the App Store — mobile client
• Dovico on LinkedIn — company page (Moncton HQ, founding year)